Most of my valuable knitting time occurs during (horrible) day time tv hours. You know, when the only shows to pick from are Maury Povich or soap operas and every commercial is trying to convince you that softer hands is the real reason to pick a dish soap.
I know I'm not the target audience, but I am home, watching...often... and I've never felt such a disconnect in advertising! At night, it's sexy car commercials and although I'm nowhere near buying a car, someday I probably will and I can kind of relate to wanting a safe, luxurious model. But the daytime stuff is insane! Lawyers begging for you to scrape up some business for them. Better plastic bags! Oxi clean! Softer dish soap! The Huggies vs. Luvs smackdown... (today on Jerry Springer). The ad for Bagel-fuls practically made me barf! Don't get me wrong, I love a good bagel, but you know as soon as you bite into that chewy exterior, all the philly's gonna squirt right out like a jelly dough nut! I just can't bring myself to contemplate it anymore. I guess I'm more upset about the product, than advertising, on that one.
My friend Kj and I used to talk all the time about how BAD some commercials were and how there's really just no need for it. If I was ever going to pick a lawyer from tv, the cowboy hat in front of the NY skyline certainly doesn't scream credibility! There's plenty of talented people out there who would love the the opportunity to make a commercial and could actually do a better job at it! Take for example our friends over at Mohegan Sun:
I think this ad is pretty rad. It's fun, complicated (a lot of people, flips, dancing, singing) and kind of funny. It works because the main actor is taking it seriously and not commenting on himself unlike this gal for the Optimum triple play:
This one is on sooooooo much during the day I want to pull my hair out!! The only thing worthy, in my opinion, are the cute burgers with the PR & $29.95 spelled out in condiments!
I used to feel the same way about this Optimum ad, until I paid closer attention and realized how awesome it really is! I've actually heard people talking about this commercial in bars & coffee shops! I think it works for the same reason as the Monheagan ad.
Please ditch the ladies and bring these guys back!!!