
I'm probably going to be struck down by the gods of knitting for saying this...
Props to Lion Brand (yes I said it) for trying to change their image. I just got a catalog in the mail yesterday and decided to take a look before I threw it away... What I found was pretty surprising. The projects aren't hideous! Someone, somewhere, be it a stylist, editor, knitter or photographer, managed to make those yarns look ok. Now, it's nothing new. In fact some of the designs/ photos look almost stolen
This one is Lion Brand:

And this one Blue Sky Alpcas:

ok. So kids often stand in a similar way... sure, but what gets me is that the LB sweater looks like a Blue Sky Brand pattern & yarn and I think we all know to whom my loyalty goes!
It's kind of a real shame that they're recycling this simple, garter stitch sweater, back to basics look, that's been done a million times. And Organic Cotton?? Seriously? I just don't trust it. Yup, ORGANIC is officially a trend. I'm not saying their yarn isn't organic, what the h*ll do I know? But I couldn't really think I was doing something good for the world, buying yarn that was sent via gas guzzling truck to thousands of Michaels nation wide.